Brand readiness
0 / 8 brand templates finalised
When all templates are finalised you can download them into a Brand Book to use with AI tools, agencies or partners.
0 of 8 brand tools finalised
Company kit
Start here — the foundations every brand tool builds on.
Your Company Profile
About the business
Capturing the essence of your business, why you exist and the industry context.
Your Products & Services
A summary of what you offer
Itemised products or services with brief descriptions to help develop positioning and your other brand templates.
Brand tool kit
Capture all your brand information in these templates. Once finalized they can be easily shared or downloaded together to use with your AI tools.
Your Customers / Ideal Customer Profile
The ideal customers for your business
Defining your ideal profile of your customers - B2B, B2C, or both and what they look like including personas, pain points, triggers.
Your Value Proposition
The value you offer customers.
Value mapping to build a value proposition for your target customers.
Your Competitive Summary
How you stand out from competitors and your pricing positioning
Listing your main competitors and how your value proposition stands out, plus your pricing positioning.
Your Brand Framework
Covering all your key brand elements
Articulate your brand promise, positioning, elevator pitch, strapline, brand pillars and brand voice.
Your Brand Content
Content themes and topics for your business
Keywords, topics and themes which your content should focus on.
Your Brand Style
How your business sounds
Writing rules including tone and content guidelines and terms to avoid.