Templates
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Your Brand Framework
Covering all your key brand elements
Purpose
A brand framework helps to align your team and ensures your brand looks, feels, and sounds the same across all of your channels. It helps to build a connection with customers, rather than just selling product features, and to stand out from competitors.
Guidance
- 1Bring your customer profile, value proposition and positioning from your earlier work all together into your brand promise statement.
- 2Once you have this, summarise these into your elevator pitch and your strapline.
- 3Then provide some substance behind the promise through your brand pillars, and select brand associations and brand voice options to support your generation of brand content.
- 4Once completing these, a boilerplate of your brand will be generated to use for further content.
Step 1 of 9
Customer / Ideal Customer Profile
Who your customers are. If you have completed the Customer / ICP template, this section will be populated!
Generate from previous templates
We'll draft answers for this step using what you've already written in your other brand templates. Edit anything you want.