Templates
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Your Value Proposition

The value you offer customers.

Purpose

To articulate a value proposition for your target customers.

Guidance

  • 1Identify your customer's major Jobs-to-be-done, then the pains they face when trying to accomplish their jobs and the gains they perceive by getting their jobs done.
  • 2Define the most important components of your product offering and how you relieve pain and create gains for your customers.
  • 3Bring these areas together to summarize your overall value proposition.

Step 1 of 3

Step 1: Target Customer Jobs, Pains and Gains

Identify your customers' major Jobs-to-be-done, the pains they face when trying to accomplish them, and the gains they perceive by getting their jobs done.

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