Templates
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Your Value Proposition
The value you offer customers.
Purpose
To articulate a value proposition for your target customers.
Guidance
- 1Identify your customer's major Jobs-to-be-done, then the pains they face when trying to accomplish their jobs and the gains they perceive by getting their jobs done.
- 2Define the most important components of your product offering and how you relieve pain and create gains for your customers.
- 3Bring these areas together to summarize your overall value proposition.
Step 1 of 3
Step 1: Target Customer Jobs, Pains and Gains
Identify your customers' major Jobs-to-be-done, the pains they face when trying to accomplish them, and the gains they perceive by getting their jobs done.
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