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Your Customers / Ideal Customer Profile
The ideal customers for your business
Purpose
An Ideal customer profile (ICP) defines the specific type of company or individual that gains the most value from your product and brings the most value to your business. Having a clear target customer profile will focus your resources on prospects who are most likely to convert, pay, and stay.
Guidance
- 1Select whether you sell to consumers (B2C) or businesses (B2B) or both.
- 2For B2B customers, specify what their company looks like and then outline who in the company will be involved in the purchase decision and what their goals and motivations are.
- 3For B2C customers, summarize their demographics, values and motivations, and how they engage and buy.
Step 1 of 1
Customer type
Are you primarily B2B, B2C, or both?